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We’re all familiar about responsive web design . But as a marketer, we are typically only focused on specific tasks such as creating content, developing email campaigns and updating social media networks. However, if you or your clients do not have a responsive design in place, then all of the Internet marketing strategies you implement will not bring the full potential of results. Today, over 60% of Internet access is made on a mobile device, and ...
Read MoreThe phrase “content marketing” is all over the web these days. Content has become a mixture of many things: webinars, blog posts, videos, social network shares and more. If done right, a well-executed Internet marketing campaign will yield considerable benefits for your business. Content marketing can be just what your brand needs to reach out to your audience and get them interested in your company. Marsha Collier, column writer for ...
Read MoreMarketing twenty years ago was rather elementary: design-catchy billboards, mail-out flyers, TV and radio advertisements, etc. Consumers have now moved into the digital world, yet they still crave the attention of corporations they admire. However, many brands are still getting stuck on social media, and are failing to effectively utilize this channel. Scott Langdon of Higher Visibility makes an interesting comment on why businesses may struggle with ...
Read MoreThere’s no denying that mobile is the way your customer will connect with your business from this point moving forward. But since it’s still an upcoming tactic, web designs for smartphones and tablets are struggling to make their pages appealing and user friendly. 60SecondMarketer.com, a blogging website for all things marketing and website design, provides four basics you should keep in mind to enhance your mobile website design : ...
Read MoreKevan Lee, column writer for Buffer.com, a blogging site about all things social media, asks us to examine our company’s presence on social media. It’s surprising how much we can learn from an examination of how we manage (or don’t manage) our online brand. Remember that social media marketing is one of the best, if not the best way to reach out to potential customers. Social Media Audits Matter for Everyone Maintaining your ...
Read MoreAttracting a customer is hard enough. Grabbing their interest and retaining them is even more difficult. It’s important to design your website so that user frustration is kept to a minimum, thereby maximizing customer retention. KISSmetrics.com provides some examples of what not to do when designing your website. Bad Navigation Nothing is more frustrating for a visitor than a website that’s hard to navigate. Complex or inconsistent ...
Read MoreCarlos Hidalgo, column writer for HubSpot.com, a website for all things inbound Internet marketing, describes the problems content marketers have when writing content for their marketing strategies. Many times, marketers often think to themselves, “How much do I need to “fuel” my marketing automation system?” However, Hidalgo believes the question in and of itself may be the wrong thing to ask. In 2014, ITSMA released a study showing ...
Read MoreIf you’re planning to better your Internet marketing techniques, specifically through social media, it’s not always so easy. There are challenges for marketing teams to consistently excel with social media such as time constraints, too many responsibilities, budget, etc. However, there are ways to overcome five of the biggest barriers to social media marketing success, and we offer you some solutions so you don’t lose time muddling through ...
Read MoreExperts in website design and development understand the importance of uniqueness, innovation and practical ideas for generating websites for clients. It’s no lie that marketing and advertising methods have taken an entirely new direction with the invention and progression of the Internet. One of the basic reasons behind this change is that not a large percentage of businesses have been shifted to online. Christian Smith, editorial writer for ...
Read MoreAre you ready to launch your new eCommerce website ? An eCommerce website requires much more than just images and a link for buyers to purchase. You need to build an awesome user experience or you’ll risk losing them after their first visit to your page. If you’re not quite sure what you need for your eCommerce website, take a look at a list of some must-haves. Some of these may have already occurred to you, while others might be a surprise. ...
Read MoreWe believe your technology should adapt to fit your business process, not your business process adapt to fit technology.
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